Roblox is expanding into short-form video with Roblox Moments, a new feed for 30-second vertical clips of gameplay. The feature caters to its Gen Z audience, who increasingly favor TikTok, Instagram Reels, and YouTube Shorts for content consumption.

Moments is designed to support both players and developers. Creators can use APIs and the shared source code to customize videos and reach wider audiences. The beta, currently for users 13 and older, includes editing tools like trimming, adding music, and writing descriptions. Roblox is also refining moderation to ensure age-appropriate content.

Beyond Moments, Roblox is boosting support for developers by increasing the Developer Exchange rate and introducing AI tools for asset creation, text-to-speech NPCs, and real-time voice translation.

With Moments, Roblox aims to become a hub for short-form video, strengthening its platform for both gameplay and creative discovery while competing with established social video apps.

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